Ava Moralejo 340

Marketing Intern There are a lot of misconceptions when it comes to term marketing. Many believe marketing practitioners to be masters at sales or creative visioners of advertisements. For example, when I was younger I believed that marketers were cunning and deceitful. Ideas like they would sugarcoat or lie to sell a product or service by all means to get their commission. Others assume that marketers can pigeonhole into their profession. In reality, marketing practitioners excel in other disciplines because their skills provide them with the business credibility to do so.  I believed all these stereotypes. I grew up swearing I would never become a marketer—believing it to be embarrassing. I attended an all-girls school from first grade until graduation in my senior year. My all-girls school emphasized STEM careers and thus engineering was the only profession I was ever exposed to. I applied to all my universities as a prospective biomedical engineer.  My father tried having ...

Where Am I From? I am from Miami, Florida, and grew up in a city called Coral Gables. I have lived there for the majority of my life with my parents and 2 older brothers Tell Me Where You're Going? After college, I hope to work as a business/marketing analyst for a fashion company. Preferably, I would love to work in New York City post-graduation as the majority of fashion companies are headquartered there. My youngest older brother also has his permanent job there and I would love to be close to the family without having to move back to Miami. Tell Me How You Plan to Get There? Many of the marketing analyst roles (and particularly in the fashion industry) do not begin recruiting until the Spring semester. Therefore, I do not have an internship yet but I plan on applying to large fashion companies like LVMH, Luxottica, the Kering Group, etc in order to put my foot in the door. I also have experience from last summer working as a marketing intern and skills in CRM in order to make m...